Tokichoi; the History and Success of Taiwan’s Best Choice of the Time
Once a great actress said that, “Diamonds are Woman’s’ Best friend”, how can a mere
stone become a precious friend? Is it maybe because it’s expensive? Or maybe diamonds are
hard to find? I became curious, extremely curious that I started researching on women who
claims that they want to befriend a diamond stone more than a human being. Finally, with all of
these speculations and hearsays, Guess I just figured out why!
Important Note: The conclusion that I have written here is based from what I have
researched/understood and is open for correction and other violent reactions, so help me God.
It is as simple as this, kidding aside, they prefer diamonds because It will never hurt
them, lie and leave them, for diamonds are forever. Though in a more realistic reasoning,
diamonds can make them feel and look beautiful. It is true, way back when charismatic women
always wore expensive jewelries to make them look confidently beautiful in some way and since
then jewelries had become “the Must have for women”. For once, every woman has gone crazy
just to have a pair of jewelries every week to make them stand out among others. Living the
extravagant life that anyone would ever wanted.
As time flows, the super expensive trend that took the existence of women by storm had
shifted into another beautiful disaster, a less expensive vogue but more expressive and
revolutionized trend, the fashion clothing. Shiny hard stones of diamonds slowly became colorful
smooth designers dress as time goes by and labeled as “Youth Quake” that started in 1960’s
and up until now.
At our present time here in native land, we Asian people don’t dress not to impress
anymore, it was the old state of mind we got from the Western culture after they colonized us,
but now, we developed the-we- don’t-give- a-damn attitude! We are ready to pick a fight anytime
and anywhere and anyhow for our swag! We make a move, we defy the usual and we dress to
mainly express who we are, what we are fighting for and mainly, to influence others on how we
look. As the demand of clothing arise several clothing company stand out, but one name has
been consistently here with us, it is Tokichoi, derived from the Japanese Word, Tokiyo (Tokyo)
and Choice meaning the best choice of the time.
Founded in 2004 up until now, Taiwan’s leading female fast fashion online retailer for 12
years running, manufacturing unique clothing for women who wants to be different in terms of
style. The company’s success has expanded its brand portfolio and established firm footing in
both domestic and regional e-commerce markets and in the long run like a fortunate loving
mother, Tokichoi gave birth to Yoco and Kodz.
Following their success in clothing design is the unique creativity of fusing 2 different
clothing styles of Korean and Japanese way of dress designing. These 3 major names in
clothing brand sets the “A” game in the industry and cemented their name on top spot.
We are living in fast paced world, everything can change in split seconds, even you will
change and so is your style, and it’s up to you if you want to retain your old color or if you are
going to change for good but whatever you choose, setting up your new or your old style will not
be hard with the help of Tokichoi.